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From Stigma to Success: The Evolution of Cross-Platform App Development

By Coach User
August 04, 2025
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Author: Egon Meijers


Introduction

In the past, cross-platform applications were criticized for their allegedly inferior performance and limited functionality compared to their native counterparts. This perception has long influenced the choices of developers and companies. However, with advancing technology and better development tools, this image has drastically changed in recent years. In 2024, the reality of cross-platform app development tells a completely different story. This article dives into the current state of cross-platform app development, explores the nuances between cross-platform and native apps, and discusses the expansion to desktop and web, demonstrating how far these technologies have come with the new possibilities they offer.

1. What are Cross-Platform Apps?

Definition

Cross-platform apps are applications developed using a single codebase that can run on multiple operating systems, such as iOS, Android, Web, Windows, Linux, and macOS, without needing to be rewritten for each platform. This approach enables developers to deliver consistent functionality and user experiences across all devices while saving time and resources during the development process.

Examples

Various frameworks and tools facilitate cross-platform development. In 2024, the leading technologies are:

  • Flutter offers a uniform User Interface across all platforms. It delivers high performance thanks to direct compilation but uses its own widgets instead of native components. Flutter supports Android, iOS, web, and desktop (Windows, macOS, Linux). Developed by Google, it is currently the most popular framework.

  • React Native uses native components with a JavaScript bridge, ensuring a native look and feel. While this caused performance issues in the past, recent improvements have addressed these concerns. React Native creates apps for Android and iOS and is supported by Facebook.

  • .NET MAUI provides one codebase for all platforms with good performance and native components. This framework supports Android, iOS, Windows, and macOS. It is the successor to Xamarin and is supported by Microsoft.

2. Cross-Platform vs Native Apps: Is There Still a Big Difference?

Performance and User Experience

The gap between cross-platform and native apps has significantly narrowed in recent years regarding performance and user experience. Modern cross-platform frameworks offer advanced optimization techniques that closely approach native performance. However, native apps still have an edge when it comes to leveraging the latest hardware-specific features and optimizations introduced through new updates to iOS and Android systems.

Additionally, the distinction between cross-platform apps and native apps regarding "native look and feel" has significantly diminished. The visual and interactive elements (User Interface) of native applications can be accurately replicated with a modern framework like Flutter, giving users almost exactly the same experience as genuine native applications.

Security

Security in native apps versus cross-platform apps differs due to access to platform-specific security features. Native apps, specifically designed for one platform, often offer better security by utilizing built-in security mechanisms and receiving regular updates with the latest security patches. They can optimally use platform-specific features such as encryption and secure storage, resulting in a more robust security level.

Cross-platform apps, on the other hand, share a single codebase across multiple platforms, which can lead to security risks if not all platform-specific measures are implemented. However, cross-platform apps can also benefit from these security features, provided developers use the right tools and methods.

Development Time and Costs

Cross-platform development remains the most cost-effective and fastest route for implementing an app on multiple platforms. By sharing a single codebase, companies can significantly save on development and maintenance costs. Native development, while expensive and time-consuming, is sometimes necessary for applications that require intensive, platform-specific functionalities. This would apply, for example, if an app uses specific hardware features such as cameras, sensors, or special buttons. Native apps often have first access to these platform-specific updates, while cross-platform apps may sometimes lag behind.

Choice for Businesses

The decision between cross-platform and native development often depends on the specific needs of the business and the application. For most companies striving for broad accessibility and faster time-to-market, cross-platform is a good choice.

3. Bringing Cross-Platform Apps to Desktop and Web

Expanding Beyond Mobile

The expansion of cross-platform applications is no longer limited to mobile devices. Modern frameworks increasingly support desktop platforms, enabling developers to deploy their applications on Windows, macOS, and Linux with the same codebase used for mobile versions. This convergence of mobile and desktop development represents a significant shift in how software is created and distributed.

Web Integration

Additionally, the line between web and application development is blurring as more development tools enable cross-platform solutions in a web browser. Technologies such as WebAssembly and Progressive Web Apps (PWAs) are crucial in this transition, allowing web applications to offer high performance and offline capabilities in a web environment.

Future Perspectives

With the increasing adoption of a digital-first strategy by businesses, it becomes increasingly important to deploy applications across different platforms – mobile, desktop, and web – with just one development trajectory. This not only leads to cost savings but also ensures a uniform user experience across all digital touchpoints. This ability to work cross-platform is increasingly becoming a competitive advantage in the digital age.

Conclusion

Tools like Flutter, React Native, and .NET MAUI have been crucial in reducing development costs and improving the efficiency of implementing multi-platform applications. As a result, cross-platform app development in 2024 is more robust and efficient than ever before, with hardly any disadvantages compared to native app development.

With the continuous advancement of development tools, companies can leverage cross-platform technologies to ensure their products meet the diverse needs of today's digital consumer. The future of cross-platform applications looks promising.